Wednesday, October 7, 2009

Designing for print vs. Designing for online

Online medium and print medium are two of the same, but there are also differences in those two; the design. Online medium and print may consist of the same contents. Never the less, when designing, designers need to consider a few principles for each format.

For print media, there are usually longer paragraphs. This is because in print, it involves a huge canvas which does not limit the words. Online media on the other hand, considers the space. Therefore, shorter and concise paragraph is used due to the space limit. Due to the limitations of words used in online media, a word document should have fewer terminologies rather than print. The inverted pyramid technique is normally used whereby the important gist of the content lies in the earlier part of the document. Hence, informal and simpler language is recommended. For print media, authors are able to mingle with words knowing that there are fewer limitations of the words.

Although the technology today is advanced comparing to the olden days, readers TODAY still prefer reading hard copies rather than online soft copies. This is due to the fact that with hard copies, readers are able to read it whenever, and wherever they want to. Unlike online media, they are probably restricted by coverage and in some cases, supporting technologies.



Radshaw, K 2003, Web Writing vs. Print Writing, Kerry.net, viewed on 17 November 2009, http://www.kerryr.net/webwriting/guide_web-vs-print.htm.

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