Blog is one of the biggest phenomena mainstream media has ever taken. People who practise blogging are called “bloggers”. Bloggers themselves consists of hobbyist, professionals, part-timers and self-employed bloggers. According to John C. Dvorak, there are thousands of blogs on the net today. Technorati reported that 100,000 new blogs is created every day and 1.3 million blog post written (BBC, 2006).
Perez Hilton, TMZ are among the most popular bogs in the U.S. The local scene on the other hand, Kennysia.org, Sapiens Bryan and Hemmy.net are among the top blog sites. These blogs are either personal or informative blogs.
Blogging does not only cater to hobbies and leisure; it benefits its audience as well. Blogging can also be used for business. According to a SEO, J. Cricket Walker, “Often your blog takes care of the “trust building” aspect of things long before people arrive at my site. Also, vice versa, people who visit my blog from my website will also develop trust”. Hence, the marketer and clients with create a mutual understanding and comfort among them so that a business deal can be initiated.
Walker, J.C, 2005, Website Development Training, retrieved on 16 September 2009,
http://www.website-development-training.com/benefits-of-blogging/
Dvorak, J.C, 2002, The Blog Phenomenon, retrieved on 17 September 2009, http://www.pcmag.com/article2/0,2817,12899,00.asp
Crosby. C, 2009, Technorati’s Stae of the Blogsosphere 2009, viewed on 17 September 2009, http://www.slaw.ca/2009/11/09/technoratis-state-of-the-blogosphere-2009/
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